Concept of enterprise culture Company Secretary Motto: a sense of danger, died of comfort Corporate goals: to the world the strong building materials and equipment industry Enterprise Wind: fairness, impartiality, integrity and pragmatic Business philosophy: the endless innovation, always seeking better people-centered, with quality Core spirit: do others not easy to do Keda's belief: ideal above all else Keda the virtues: hard work, dedication, unity, innovation   Corporate code of conduct 1. Business interests above all else, shareholders, managers, employees must submit to the personal nterests of the interests of business; 2. Subjects in shareholder services, services to employees, service to customers, and serves the community; 3. Management of the benefits and lower the costs of endless; 4. Enterprises must constantly change, only change is the same.   Human Resources Guidelines 1. Pay and the corresponding rights and responsibilities of, and opportunities to accompany; 2. Enterprises will never progress and the efforts of every one of the staff together; 3. Enterprises to provide staff development opportunities for staff to contribute to the development of enterprises; 4. Grass-roots workers have a sense of responsibility, a middle-motivated staff, a senior staff professionalism; 5. Enterprises responsible for the staff, the staff of the enterprises loyalty; 6. Personnel do not suspect, trust is the premise of efficiency, and strengthening supervision, and supervision is the protection of trust; 7. Respect for talent, but does not accommodate the talents.   Code of conduct for staff 1. Grade I was, the words and deeds of each employee represent the image of subjects; 2. Interpersonal simplistic, the simple life, practical work; 3. Fulfill their duties, rather than look at anyone's face; 4. Advocating professional spirit, uphold professional ethics; 5. Do not rely on, not just listening to only focus on facts, seek truth from facts; 6. Would only come, and the yield, smart, absolutely not a substitute for efforts; 7. Day pursuit of the staff often return what was not; 8. Complain a little less, a little more understanding of a little less misunderstanding, a little more communication; 9. Understanding of the mistakes is to rectify the mistakes began to address themselves to upgrade their start.   Guidelines 1. System, the implementation of the system, no system is established system, and in practice constantly perfecting the system; 2. Things wrong, treat things should be rational and emotional factors should not affect the handling of the matter; 3. Having the final say, has done, not only well; 4. Subordinates obey their superiors, to further the implementation of different views right on behalf of responsibility, leadership failures must be responsible for the consequences; 5. Trivial only to be major achievements; 6. Only good motives, only good results; 7. Security in the hearts of your subjects concerned; 8. Leapfrog can be reflected, not leapfrog officers; can leapfrog inspection, not leapfrog command.