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The "To the World——Thriving Together with KEDA Recitation Contest & KEDA's 32nd Anniversary Celebration" was grandly held

loading... 14 Dec 2024
The anniversary gala revolved around a recitation contest, presented as an immersive large-scale "poetry drama". Through three themes—“Legacy of Momentum”, “Bridging Horizons”, and “Shaping Tomorrow”, the event showcased KEDA's 32-year journey of embracing change, valuing talent, and steadfastly expanding its global footprint with a spirit of openness and determination.


After a rigorous selection process and intense preliminary rounds, 14 teams from the Middle East, Kenya, Cameroon, and China made it to the final stage of the competition. The teams, focusing on the theme "Our Journey at KEDA", creatively integrated their work experiences and personal career growth into passionate recitations and vividly shared their compelling stories.


After fierce competition, the winners were determined. The Gold Winners consisted of Tian GAO, Mengqi WEI, and Ji ZHANG from KEDA Ceramic Machinery's International Marketing Center, alongside Yingfei ZHENG from the Strategic Investment Department. The Silver Winners went to Mohadese from KEDA Ceramic Machinery's International Marketing Center and the team from Anhui KEDA Industrial, made up of Lu TAN, Yiming LIU, and Ni ZHU. The Bronze Winners included Xue MENG from Twyford International's Building Materials Sales Management Department, Rosebell Wambui Gicheru from Twyford (Kisumu) Ceramic Factory, and the team from Anhui KEDA New Energy Machinery, consisting of Tao WANG and Xin XIA.


The "Best Popularity Award" was presented to the team from KEDA Ceramic Machinery's Spare Parts Service Division & Press Division (Xingyu LEI, Wenqi WANG, Long LI, Yanli GUAN), while the "International Excellence Award" went to Mohadese from KEDA Ceramic Machinery's International Marketing Center.


Hongwei YUN, Party Secretary and Chairman of Qinghai Salt Lake Industry Co., Ltd.
Collaborating with KEDA for Greater Achievements

Chairman YUN began by reflecting on his two-time participation in KEDA's anniversary events, and praised the Company's spirit of perseverance, forward momentum, and global outlook. He expressed his heartfelt wishes for KEDA's continued success.
 
He then revisited the long-standing partnership between Qinghai Salt Lake Industry and KEDA, emphasizing that their relationship is not just that of "long-time business partners", but also "long-time friends and close comrades". The breakthroughs in high-magnesium-lithium ratio salt lake lithium extraction technology and the increase in lithium carbonate production capacity from 10,000 tons to 40,000 tons stand as milestones of trust and collaboration between the two companies. Chairman YUN also extended his gratitude for KEDA's continuous support over the years.
 
In closing, Chairman YUN reaffirmed that Qinghai Salt Lake Industry will continue to work hand-in-hand with KEDA to advance the development of the lithium and salt lake industries, striving to achieve even greater successes in the fields of new energy and new materials.
 

KEDA Chairman Cheng BIAN: 
Embracing Change and Continuity to Build a Brighter Future for KEDA
 
Chairman BIAN began by expressing his gratitude to Chairman YUN and his delegation for attending KEDA's anniversary celebration, noting that the timing of their visit this year, like last year, further highlights the strong bond between the two parties.
 
Reflecting on the 14 teams' recitations, BIAN shared how deeply moved he was by the pride, recognition of both the company culture and self-achievement, and alignment with KEDA's future development that the participants expressed.

Looking back on 2024, BIAN acknowledged that despite the global economic slowdown, KEDA had achieved remarkable success: the ceramic machinery sector reached historic performance highs, the international building materials sector continued to grow, and other business sectors maintained steady progress. "Such achievements are thanks first to the company's founders and original shareholders, who left behind a series of valuable cultural legacies, such as 'When money scatters, people gather and when money gathers, people scatter.', and 'clear distinctions between public and private matters'. These principles are treasures we must continue to uphold. We should also say thanks to all the technical staff, sales teams, production workers, and service personnel for their hard work throughout the year. And, of course, nearly two-thirds of KEDA's performance comes from international marks. We especially thank those KEDA colleagues who, though unable to attend today, continue to fight on the front lines abroad—our most cherished KEDA family!"
 

Looking ahead, Chairman Bian emphasized that in 2025, we must stay true to KEDA's culture and fighting spirit, continuing to promote and preserve these values. Furthermore, we must boldly confront our past shortcomings and actively embrace change where needed.

In the ceramic machinery sector, KEDA will focus on offering the most cost-effective products while also intensifying innovation in disruptive, leading-edge technologies to ensure a comprehensive technological advantage. KEDA will seize the opportunities in digitalization and smart products and introduce KEDA-branded, world-leading machinery. In terms of service, Mr. BIAN called for accelerating local operations beyond China, particularly in Europe and the Americas, to provide customers with hassle-free, cost-effective parts, consumables, and services.

For wall material(AAC) and stone processing machinery, KEDA will push forward with a global strategy similar to its work in ceramic machinery. In building materials, the Company will expand into markets in the Americas and Europe, pushing beyond Africa and establishing a global presence. In the hydraulic pump sector, Mr. BIAN emphasized strengthening the foundation through new facilities, with plans to expand KEDA's hydraulic pump products beyond China. The smart energy division will focus on Africa, leveraging KEDA's capabilities to address local power supply shortages. The new energy material and new energy machinery sectors will develop their distinctive features, guided by the principles of "innovation, quality improvement, cost reduction, and efficiency enhancement."

In conclusion, Chairman BIAN highlighted that KEDA's future relies on the collective efforts of every employee. The company will ensure that everyone's contributions are duly rewarded. He called on all KEDA employees to create an even brighter future for the company through joint efforts.
 
The gala also proudly recognized "KEDA's Pride," "KEDA Globalization Pioneer," and "Loyalty Service Award (Gold) ," honoring them with awards that celebrated their shared spirit and values. By highlighting their collective qualities, the event painted a vivid portrait of these role models, showcasing the indomitable spirit of KEDA employees who are committed to progressing together with the world and striving relentlessly for excellence.


Amid laughter and applause, the "Thriving Together with KEDA" Recitation Contest & KEDA's 32nd Anniversary Celebration concluded successfully. The story of KEDA's people continues, as their dreams and aspirations, in step with the company's progress, will journey toward an even broader world!
 
(KEDA Industrial Group)

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