Driven by professionalism, responsibility, and dedication, this group has safeguarded the steady development of KEDA, reinforced the foundation for efficient product delivery, and expedited the company’s globalization efforts. In achieving personal growth and fulfillment, they have simultaneously empowered the development of the company’s business.
| Collaborative Expertise Forging a New Chapter in Building Materials
International Strategic Projects Team
Twyford International

In 2024, the International Strategic Projects Team fron Twyford International successfully spearheaded several overseas acquisitions and cross-enterprise strategic cooperation projects. This marked a new breakthrough for the company’s building materials segment, transitioning from greenfield capacity construction to mergers and acquisitions (M&A), and significantly boosting Twyford International's competitiveness in the ceramic & glass markets of East Africa.
Throughout the intricate process of project advancement, which involved complex financial and business negotiation, and legal matters, as well as tight timelines, the project team members had clearly defined responsibilities, demonstrating their extensive professional expertise. During the due diligence phase, the team thoroughly assessed project risks and actively advocated for the company's interests during negotiations with sellers to ensure smooth progress in M&A transactions and handovers. Ultimately, the team achieved the company's market expansion goals in a relatively short period, making significant contributions to Twyford International's future operational development and growth.
| Escorting Corporate Development with an Impartial and Righteous Heart
Mr. Yafan GUI
Audit Supervisor, Audit and Supervision Department, KEDA Industrial Group

Since joining KEDA in August 2021, Mr. Yafan GUI has taken "Corporate Interests Above All" as his behavioral code and conscientiously fulfilled his duties as a KEDA auditor. In his work, he consistently adheres to the principles of objectivity and fairness and prevents potential issues within the company from escalating. In his personal life, he overcomes difficulties and spends over 120 days on business trips each year. Within just 3.5 years, GUI has participated in dozens of audit and supervision projects, helping recover losses exceeding RMB 10 million for the company alongside his team.
| Dedicated and Diligent in Ensuring Efficient Product Delivery
Mr. Liang ZHANG
Deputy Director of PMC Center, Fujian KEDA New Energy

Over the past two years, Mr. Liang ZHANG has led his team to achieve a leap in anode finished product deliveries. In 2023, deliveries surged by 160% compared to 2022, with a further 57% growth projected for 2024 over 2023. Despite this rapid business expansion, the PMC Center has maintained an exceptionally high customer delivery fulfillment rate, consistently exceeding 99% for two consecutive years. Behind these impressive figures lies their meticulous daily management of production plans that strives to meet customer delivery needs to the fullest.
Since December 2023, ZHANG has been promoted from PMC Manager at Anhui KEDA New Material to Deputy Director of the PMC Center at Fujian KEDA New Energy to take on the task of overseeing production plans for 3 major bases in Fujian Province, Chongqing City, and Anhui Province. He organizes monthly production, supply, and sales meetings for the 3 bases to ensure smooth operations in production, shipments, and raw material procurement through standardized management, laying a solid foundation for the company's orderly production.
In terms of talent development, ZHANG has also demonstrated his outstanding management abilities. When he first arrived at Fujian KEDA New Energy with only one production statistician, he successfully trained the individual over 6 months to become a capable master scheduler for all 3 bases. Also, at the Chongqing base, he quickly recruited and trained new staff to independently handle planning tasks, injecting new energy into the team.
Since joining KEDA, ZHANG has often worked overtime due to the rapid development of the new materials sector, yet he has never complained. In 2024, he was the first to heed the leadership's call, dedicating most of his time to the Fujian base. For the company's benefit, he has traveled extensively, personally addressing shortages of carbonized materials in graphitization production and coordinating quality issues at the Lanzhou outsourcing site, exemplifying a strong sense of responsibility and mission.