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24 Oct 2025Recently, KEDA India officially inaugurated its Southern Office, a milestone eagerly anticipated by the industry. This new presence is more than a landmark of KEDA’s deep commitment to the Indian market—it marks the “full coverage” of its localized service network across India’s core ceramic regions. Southern customers can now enjoy truly “zero-distance service”.
Part.1
Why the South? A natural choice in a thriving market
Choosing the South was no accident. It reflects KEDA’s precise understanding of India’s ceramic industry and its strategic planning. As the world’s second-largest tile producer, India’s market has surpassed USD 7 billion, with annual growth consistently above 12%. The southern region is a key driver of this growth.
Vellore in Tamil Nadu is already a core hub for sanitary ceramics, producing up to 2 million pieces annually. Many local ceramic companies here are seeking technology upgrades. Neighboring Karnataka and Andhra Pradesh are also seeing new ceramic industrial parks under the “Made in India” initiative, driving strong demand for advanced machinery and professional services. Previously, KEDA India’s services were focused on northern hubs such as Morbi in Gujarat. Southern customers often faced long response times and delayed spare parts supply.
KEDA India’s Southern Office brings technology and service straight to the frontlines of the industry. The potential of the southern market is accelerating. Recognized by Colliers International as “India’s second manufacturing growth pole,” this region goes beyond ceramics. Industries such as stone abrasives, aquafeed, general-purpose appliances, automotive, and agricultural machinery are also expanding rapidly. The South is not just the core market for ceramic machinery. It is a strategic hub for future service expansion into electronics, automotive, pharmaceuticals, and more. Local customers now have access to closer, faster, and more efficient support.
Part.2
More Than an Office: A "Frontline Hub" for End-to-End Service
Building on KEDA India’s experience in localized operations, the Southern Office will deliver 4 core functions:
Rapid Response Service: A team of 12 senior local engineers, equipped with professional repair tools and a stock of commonly used parts, will provide 24/7 support. This reduces machinery downtime for southern customers by over 60%.
Customized Technical Solutions: Tailored services, including machinery commissioning and process optimization, help customers transition from “traditional production” to “smart, efficient” operations.
Spare Parts Guarantee Network: Pre-stocked inventory and fast delivery mechanisms solve the long-standing “waiting for parts” issue, ensuring uninterrupted production.
Breaking Inter-State Trade Barriers: The office has completed GST registration in Andra Pradesh State (GSTIN), removing past tax obstacles in inter-state transactions. Previously, customers faced IGST payments, complex filing, and long input tax credit cycles. With a local tax number, invoicing and tax deductions are now simpler, cutting financial compliance and working capital costs and shortening settlement cycles by nearly 40%.
At the inauguration, a ceramic company executive from Vellore shared: “Before, fixing machinery meant waiting 3 days for parts from Morbi. Now KEDA is right next door. We feel more confident about efficient production.”
Part.3
Advancing Localization: From "Service Coverage" to "Deep Partnership"
The inauguration of the Southern Office marks another step forward in KEDA India’s localization strategy. About 80% of the Southern Office team are locally hired technical professionals from southern India. They are familiar with the regional industry and have completed KEDA’s systematic training, enabling them to meet customer needs with precision. “We are not an ‘outsider service provider,’ but a ‘local partner,’” said Mr. Krishna Mohan, head of KEDA India Southern Office. “In the next 3 months, we plan to build our stock in the South, work closely with customers, and bring the latest processes and technical solutions directly to their plants.”
From the “Ceramic City Service Station” in Morbi, northern India, to the “Frontline Hub” in Vellore, southern India, KEDA India is proving that service excellence leads the way in the country’s ceramic industry upgrade. The Southern Office is not the endpoint but a new starting point for KEDA’s deeper expansion in India. Next, KEDA India will drive joint R&D with local industry leaders, making “KEDA Service” the “standard” for Indian ceramic companies on their path to transformation.
Where a thriving industry meets precise service, and local capabilities align with market needs, KEDA India’s story continues to write exciting new chapters.
(KEDA Industrial Group)
