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17 Dec 2025On the afternoon of December 17, the donation ceremony for the Sunda–Twyford Scholarship and a Beihang Boya Lecture titled From Beihang to the World — Reflections and Practices on Chinese Companies Going Global and Talent Globalization were held at Teaching Building No. 2 of Beihang University.
As a distinguished alumnus of Beihang University, Chairman Mr. Cheng BIAN of KEDA Industrial Group attended the event on behalf of Sunda Group and Twyford International. He announced the establishment of the Sunda–Twyford Scholarship through the Beihang Education Foundation to support the university's educational development. He then delivered a keynote talk to faculty and students, including those from the Sino-French Engineering School, sharing insights on Chinese companies' global expansion and the growth of global talent.
Speaking to nearly 150 students, Chairman Mr. BIAN spoke candidly and with humor. Through vivid real-world examples, he addressed topics such as why companies go global, why Africa was chosen, and what opportunities outstanding talent can find in Africa. He shared KEDA Industrial Group's journey globally in partnership with Sunda Group, along with practical experience and reflections.
(KEDA Industrial Group)
